[A Specialized Packaging Guide]
For the past 25 years packaging manufacturers have relied on resellers to sell their products, but over time those “go getters”
who wanted and needed to make higher margins have retired, been replaced, or just aren’t around anymore.
The reality is, very few know anything about selling problem solving, higher margin packaging.
For the past 25 years packaging manufacturers have relied on resellers to sell their products, but over time those “go getters” who wanted and needed to make higher margins have retired, been replaced, or just aren’t around anymore. The reality is, very few know anything about selling problem solving, higher margin packaging.
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Most sales managers are lazy and untrained themselves and just aren’t willing to put in the effort. Why bother when they are making $250,000 a year moving bubble wrap and tape?
A closer look leaves today’s packaging manufacturer in a very difficult spot. How do they boost sales and profits? Do they go out and hire new (think expensive) salespeople all over again, as in 25 years ago? That could cost hundreds of thousands of dollars and take 3-5 years minimum to see any traction.
Besides hiring new reps, one of the next steps would be investing in a new website with new content and even hiring a marketing agency to “get the word out.” Again, another flawed and expensive strategy.
The Smart Selling System for Today’s Packaging Manufacturer™ is the fastest and most cost effective solution. Developed over 35 years, this program eliminates costly marketing and sales people, distills and extrapolates what a company does better than anyone else and then goes about promoting and finding opportunities that meet that criteria.
What is your Z.M.O.T. or Zero Moment of Truth Moment?
What companies could use your specialized solutions and why?
What industries could use them as well and why?
Who are the best people to contact at a company for these solutions?
What questions should a salesperson ask to uncover and highlight opportunities?
Would you rather spend the next 3-5 years trying to rebuild a sales department, or have new opportunities as soon as next week?