
18 months ago, I made a prediction that the packaging industry called impossible.
I said 40% of packaging manufacturers would be eliminated by 2027 due to AI disruption.
They laughed. They ignored it. They called it fear-mongering.
It's late 2025, and 32% are already gone.
I was actually conservative.

For 18 months, I tried to warn packaging manufacturers. I published articles, created content, and offered survival assessments for $1,500 less than what they spent on coffee.
Zero engagement. Zero action. Zero interest in survival.
The packaging industry was living in what I call a $50 billion delusion. They believed:
Things would go back to normal
AI was just a fad
Their customers would return to cold calls and trade shows
They were catastrophically wrong.
2024: 78% of B2B buyers started using AI for research
Early 2025: That number hit 89%
Late 2025: AI procurement became standard at 95% of Fortune 1,000 companies
The customers didn't just move on. They completely abandoned traditional buying processes.
And packaging companies? They were still making cold calls to empty offices.
What they had: Breakthrough barrier films that extended produce shelf life by 6 months, saving retailers $400,000 annually.
Their website said: "Quality packaging solutions for the food industry."
The test: I asked ChatGPT for produce shelf-life solutions. Three companies were recommended immediately. None of them were this manufacturer.
Result: Closed in September 2025. Invisible to AI = dead company.
What they had: Tamper-evident packaging that reduced theft by 94%, saving pharmacies $200,000 annually.
Their website said: "Secure packaging solutions."
Result: Acquired in 2025 for 30% of their 2023 valuation. A commodity supplier with basic solutions but excellent AI visibility bought them just for their customer list.
What they had: Anti-static packaging with 99.7% protection rate, preventing $50M in component damage annually.
Their website said: "ESD packaging available."
Result: Filed bankruptcy in August 2025. Lost 85% market share to companies with inferior technology but superior AI discoverability.
The pattern was perfect: Superior technology lost to discoverable technology.
18 months ago, I made specific predictions. Here's how accurate they were:
Predicted: 40% elimination by 2027 Reality: 32% by late 2025
Predicted: 25% eliminated by December 2025 Reality: 32%
Predicted: AI-discoverable companies gain 40% market share Reality: 47%
Predicted: Generic companies lose 60% revenue Reality: 68%
I won every single bet. The reality was worse than my predictions.
Here's what haunts me: I offered to help these companies for $1,500 less than half a day of their sales rep's salary.
They wouldn't do it.
Instead, they spent:
$85,000 on sales reps who failed
$25,000 on trade shows nobody attended
$50,000 on generic websites that made them more invisible
But $1,500 to survive the AI revolution? "Too risky."
The psychology of business suicide is fascinating yet tragic.
This Isn't Just About Packaging
This is about what happens when an entire industry ignores technological disruption.
We've seen this before:
Blockbuster ignored streaming (Netflix)
Kodak ignored digital photography
BlackBerry ignored touchscreen phones
But those were individual companies. This was an entire industry choosing extinction over evolution.
Other B2B Industries Are Watching
Manufacturing, distribution, and every B2B industry that relies on traditional sales methods are studying packaging's 2025 collapse to avoid the same fate.
If you're in B2B, pay attention:
Your customers are already using AI to research solutions
If they can't find you through AI agents, you don't exist
The disruption timeline is accelerating across all industries
15% who survived 2025 did four things:
Not generic marketing babble – specific problem-solving capabilities that AI could understand and recommend.
Case studies, technical specifications, and proven results that AI agents could analyze and cite.
Beyond "quality solutions," they showed exactly how they solved specific problems with measurable results.
When they saw the data, they acted within weeks, not months.
These companies didn't just survive 2025 – they're dominating 2026.
Adapt immediately
Become a case study
There's no middle ground. There's no "wait and see." There's no "things will go back to normal."
What This Means for Your Industry
Can AI agents find and recommend your solutions?
If the answer is no, you're already in danger.
The Timeline:
2024: Early adopters gained advantage
2025: Mass elimination of the unprepared
2026: Final consolidation wave
2026 will complete what 2025 started. The final elimination wave is coming.
Companies that survived 2025 now have:
85% less competition in their markets
47% more market share than pre-disruption
Premium positioning as AI-recommended specialists
Qualified prospects pre-educated by AI agents
They're not just surviving – they're thriving.
I spent 18 months trying to save companies that didn't want to be saved.
I'm done with that.
I'm now exclusively working with:
Companies that survived 2025
Industries learning from packaging's collapse
Leaders who choose evolution over extinction
The 85% that were eliminated? They made their choice.
Audit your AI discoverability – Can ChatGPT find and recommend your solutions?
Document your specialized capabilities – Move beyond generic descriptions
Create AI-optimized content – Case studies, specifications, proven results
Act within weeks, not months – Speed of adaptation determines survival
Study packaging's 2025 collapse – Learn from their mistakes
Assess your industry's AI readiness – How many competitors are already discoverable?
Implement survival strategies now – Before the elimination wave hits your sector
The packaging industry's mass extinction is complete.
Other B2B industries are next.
The question isn't whether AI disruption will hit your sector. The question is: Are you part of the 15% who will adapt, or the 85% who will become case studies?
The timeline is accelerating. The choice is yours.
About David Marinac
David Marinac has 35 years of experience in the packaging industry and accurately predicted the 2025 industry collapse. He now helps B2B companies across industries avoid the same fate through AI-readiness assessments and survival strategies.
Contact: [email protected]
Website: DavidMarinac.com
LinkedIn: https://www.linkedin.com/in/davidmarinac/





