How Packaging Resellers Can Transform Their Business with Custom Packaging Solutions

Struggling with Low Margins? You’re Not Alone.

In today’s fiercely competitive packaging industry, many packaging resellers are stuck selling commodity products with razor-thin margins. It’s a race to the bottom—and everyone’s losing.

But here’s the truth: You don’t need to overhaul your entire business to break free.

All it takes is one.
One new idea.
One custom packaging solution.
One untapped customer pain point.

That one opportunity could transform your business.

Stop Waiting. Start Solving.

Most packaging reps overthink instead of taking action. They hesitate, waiting to have all the answers before reaching out to prospects.

Meanwhile, customers are facing real packaging problems:

• Food brands that need extended shelf life

• Medical companies needing autoclave-compatible packaging

• Chemical manufacturers with out-gassing requirements

• Sustainable brands desperate for biodegradable packaging

But these companies won’t call and ask for help. They don’t know better options exist.

It’s your job to show them.

In-Demand Custom Packaging Solutions Resellers Can Offer Today

If you're looking to boost margins and stand out, here are custom packaging solutions ready for the taking:

• Bag-in-Box Solutions

Replace bulky plastic jugs and glass with flexible, eco-friendly packaging for wine, juice, and condiments. Great for food service and industrial applications.

Image Suggestion: Side-by-side photo of a traditional container vs. a sleek bag-in-box unit
Alt Text: "Comparison of traditional jug vs. bag-in-box packaging for beverages"

• Sustainable Packaging Options

Compostable containers, biodegradable films, and plant-based plastics help clients reduce their environmental impact—and build stronger brands.

Image Suggestion: A compostable food tray or eco-friendly packaging with a sustainability symbol
Alt Text: "Sustainable packaging made from biodegradable materials"

• Printed Aluminum Cans

Create shelf appeal with custom printed cans—no more stickers, no more delays. Ideal for startups and indie beverage brands.

• Breathable Films

For medical and chemical companies, breathable films prevent package inflation, allowing safe out-gassing.

• Sterilization-Ready Packaging

High-temperature medical packaging that meets sterilization requirements for hospitals and labs.

Industries Actively Searching for Specialized Solutions

These aren’t hypothetical. These industries need you now:

• Food & Beverage

• Medical & Pharma

• Chemical Processing

• Cannabis & CBD

• Pet Food & Agriculture

They often don’t know what’s possible. That’s your advantage. When you educate, you become the go-to problem solver—not just another order-taker.

How Packaging Resellers Can Make the Leap

Want to go from surviving to thriving? Here's the playbook:

✅ Invest in Education

Learn about packaging materials, machines, structures, and their applications. Don’t rely on Pack Expo once a year.

✅ Embrace Action Over Perfection

Stop stalling. Your clients care more about innovative solutions than flawless pitches.

✅ Lead with Solutions

Identify packaging inefficiencies, then show clients what's possible with modern alternatives.

✅ Empower Your Sales Team

Encourage creativity and equip them with supplier knowledge, not just price sheets.

Ready to Break the Commodity Cycle?

2025 is the year to evolve. Margins are under attack, and AI is replacing order-takers. But packaging resellers who embrace custom packaging solutions will thrive.

You don’t need 100 changes.
You just need one bold step forward.

✅ Next Step: Get Specialized Packaging Leads & Training

If you're serious about building a high-margin packaging business, we’ll show you how. Join our Packaging Reseller Operating System to:

• Get matched with vetted suppliers

• Receive real-time support on sales calls

• Access custom solutions other reps don’t know exist

• Turn leads into long-term, high-value customers

👉 Learn how to join the Packaging Reseller Operating System