The Missing Link In Packaging Sales
The Missing Link in Packaging Sales: AI + Specialized Selling
For decades, packaging sales followed the same formula—quote it, ship it, repeat. But today, sales reps and manufacturers alike are facing unprecedented pressure: shrinking margins, smarter buyers, and aggressive digital-first competitors. What’s the missing link to stay relevant and grow in 2025? It’s not just hustle—it’s AI.
AI for Research: Stop Guessing, Start Targeting
AI allows packaging pros to uncover buyer trends, industry pain points, and product gaps in seconds. For example, AI can analyze transcripts from customer interviews to surface recurring themes—like why barrier film customers choose one supplier over another. Tools like ChatGPT, Claude, and SalesAI make it easy to discover what your best clients care about—without the guesswork.
AI for Outreach: No More Cold Emails that Bomb
Instead of wasting time writing emails that get ignored, packaging reps can use AI to generate personalized follow-ups based on real buyer behavior. With tools like ChatGPT or Jasper, you can write compelling, relevant outreach in seconds. Better yet, AI ensures your messaging reflects the true value of your specialized solution—not just price.
AI for Targeting: Find More Customers Like Your Best Ones
What if AI could look at your top 5 customers—and then find 50 more just like them? That’s exactly what today’s smart tools can do. By uploading customer data and leveraging AI-powered databases, you can locate ideal targets based on purchase behavior, industry, product fit, and more. The result? Smarter prospecting, faster wins, and higher margins.
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Conclusion: AI Is the Multiplier, Not the Replacement
AI won’t replace packaging sales reps—but it will replace the ones who refuse to adapt. If you’re a manufacturer or distributor who wants to win in this next era of sales, AI isn’t optional—it’s your edge. When combined with specialized packaging expertise, AI becomes the ultimate force multiplier for revenue, reach, and relevance.
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HIRH Prince Basilio Cali
"As Grand Master of the Sovereign Order of St. John of Jerusalem Knights of Malta, it has been my mission to uphold our knightly tradition of promoting excellence, decency and altruism throughout the world. Sir Jonathan Amaret is one such individual who exemplifies this tradition with his tireless efforts to improve the lives of others through the school of Thought Mechanics and we are pleased with his induction into our order."
HRH Princess Francisca Harakawa (Amasu Omawa III)
"In today’s society, there are few scholars whose wisdom transcends age, gender, ethnicity, occupation and status. Sir Jonathan is one such scholar. He has guided me through many challenges over the years and has done the same for many others around the world. He is one of only a handful of people whom I trust and can turn to for guidance, and I am truly grateful to know him as a friend and teacher."
Richard Buettner
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