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The Tariff-Fueled Wake-Up Call for U.S. Packaging Manufacturers:  Why Visibility Matters More Than Ever

The Tariff-Fueled Wake-Up Call for U.S. Packaging Manufacturers: Why Visibility Matters More Than Ever

May 01, 20252 min read

The Tariff-Fueled Wake-Up Call for U.S. Packaging Manufacturers


Why the Government Wants Your Packaging Made in the USA

New and proposed tariffs are just the start. The U.S. government is moving aggressively to reshore packaging production. It’s a push toward national security, supply chain resilience, and job creation—and packaging manufacturers in the United States are at the heart of it.

But there’s a catch...

You can’t capitalize on this demand if nobody knows what you do best.


The Visibility Crisis Most Packaging Manufacturers Ignore

While demand shifts back home, most packaging companies are still invisible to the decision-makers doing the buying.

Let’s face it:

  • Your website says “we do everything”

  • You have no clear case studies, value prop, or success stories

  • You haven’t updated your marketing in 5+ years

  • And you’ve depended on distributors to sell your story

Distributors? They're pushing commodity materials like stretch film, tape, and boxes.
Your specialized value? Lost in the noise.


Modern Buyers Don’t Want a Call—They Want a Clue

Today’s packaging decision-makers aren’t waiting for your email or cold call.

Instead, they’re doing this:

  • Searching Google

  • Reading reviews

  • Watching videos

  • Comparing case studies

  • Looking for proof that you’ve solved their exact problem before

This is called the Zero Moment of Truth (Z.M.O.T.)—and it’s where trust is won or lost. If you’re not showing up with clarity and authority, you’re out of the conversation.

🔗 Read more about Z.M.O.T. from Think with Google


You Don’t Need a New Website or Sales Team—You Need a Smart Selling System™

Here’s the solution most packaging manufacturers don’t know exists:

The Smart Selling System™
Built for small to mid-sized manufacturers, it’s a done-for-you system that:

  • Distills what makes your factory, materials, and solutions unique

  • Creates clear, engaging marketing content—fast

  • Promotes it in the places buyers actually look

  • Uses proprietary software to identify companies that need your solution

  • And brings in trained reps who are ready to start selling immediately

No fluff. No risk. No excuses.

Smart Selling System process for U.S. packaging manufacturers

This Is Your Window—Before the Market Floods

Right now, buyers are looking for local alternatives. But most don’t know where to turn. The market is about to be flooded with “me-too” messaging and reshoring noise.

This is your chance to:

  • Get noticed

  • Show what you’re best at

  • Secure new business before your competitor does

Packaging buyer searching online for U.S.-based packaging manufacturers

Take Action Now—Before Tariffs Make the Choice for You

Will you:

🔘 Wait for your distributor to “maybe” bring you leads?
🔘 Hire a sales rep who doesn’t understand your value or customers?
🔘 Hope someone magically finds your website?

Or…

Plug into a Smart Selling System™ that puts your solutions in front of the RIGHT buyers—today.


📩 Ready to see how the Smart Selling System™ can help your packaging company thrive—without hiring or rebuilding everything?

Click here to schedule a strategy call or message us directly.
Let’s make your story impossible to ignore.

david marinacabc packagingpackaging resellerpackaging suppliercustom packagingpackaging
Over the last 35 years I’ve become the number one trusted liaison for resellers and major brands when it comes to speciality packaging.
While I’ll be the first to tell you packaging isn’t “sexy”, it is critically important on every level from manufacturing, distribution, retail, and even the consumer.

I’ve spent my career cultivating and personally staffing a global manufacturing network that allows the biggest brands in their respective industries and other resellers improve package quality, reduce lead times, become more efficient and sustainable, and most importantly…

Dramatically increase profit margins.

Our white glove “Factory to company” approach effectively optimizes your supply chain and delivers the packaging you need whenever and wherever you need it so you can concentrate on more important things that perpetuate your growth.

Our fully integrated process has led to us becoming a trusted partner and ally for brands like McCormick, Mars, Kraft, Heinz, Quaker Oats, Roland Mills, Kinder Chocolate, GNC, Redmond Mineral, Old World Spices and Seasonings, and countless others.

David Marinac

Over the last 35 years I’ve become the number one trusted liaison for resellers and major brands when it comes to speciality packaging. While I’ll be the first to tell you packaging isn’t “sexy”, it is critically important on every level from manufacturing, distribution, retail, and even the consumer. I’ve spent my career cultivating and personally staffing a global manufacturing network that allows the biggest brands in their respective industries and other resellers improve package quality, reduce lead times, become more efficient and sustainable, and most importantly… Dramatically increase profit margins. Our white glove “Factory to company” approach effectively optimizes your supply chain and delivers the packaging you need whenever and wherever you need it so you can concentrate on more important things that perpetuate your growth. Our fully integrated process has led to us becoming a trusted partner and ally for brands like McCormick, Mars, Kraft, Heinz, Quaker Oats, Roland Mills, Kinder Chocolate, GNC, Redmond Mineral, Old World Spices and Seasonings, and countless others.

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